Jackson Mitchell is the founder of The Walk-On Mentality, a mental and physical performance coaching practice built for high-performing professionals, athletes, and leaders who want to execute at the highest level… consistently.

A former Division I football player, Jackson walked on at SMU, earned a scholarship, became a four-year letterman, two-year starter, and team captain, and was nominated for the Burlsworth Trophy, awarded to the nation’s top player who began as a walk-on. That experience shaped his belief that sustained excellence is built through standards, discipline, and consistent execution - not talent alone.

After football, Jackson transitioned into medical device sales, where he applied the same mental performance frameworks that drove his athletic success. He advanced from sales representative to sales leader, earning multiple President's Club Awards and other company wide accolades. In 2020, he founded The Walk-On Mentality to help high performers apply proven performance principles in business and life.

Dual-certified as a Mental Performance Coach and Personal Trainer, Jackson works with executives, sales leaders, and athletes to build focus, resilience, and accountability under pressure. Outside of coaching, he continues to compete in endurance sports, including multiple marathons, a 70.3 triathlon, and HYROX competitions at the world championship level.