Building and backing companies that embody The Walk-On Mentality.

We invest in, build, and partner with exceptional founders and businesses with the ambition to do things differently, raise the standard, and create something that matters.

  • Noble Origins

    Investor

    Noble is a premium “nose-to-tail protein and wellness brand co-founded by Brett Ender and Harry Gray. It focuses on animal-based, ancestral nutrition to offer clean, bioavailable supplements without the fillers, whey, or bloating associated with typical dairy or plant-based proteins.

  • Huron

    Investor

    Huron is a premium yet accessibly-priced men’s personal care and grooming brand. Co-founded by a former collegiate athlete dealing with skin issues and an Estée Lauder executive the brand specializes in high-performance, vegan, and cruelty-free products made without parabens, sulfates, or silicones.

  • Orderly AI

    Investor

    Orderly AI is a private data company building the agentic infrastructure to autonomously run real estate closings — a Transaction AI copilot that will soon help handle the entire contract-to-close process for agents and brokerages across the U.S. The moat is the data: Orderly AI is capturing what will become the largest, most granular private dataset of hyperlocal real estate transaction data in the country.

  • COPE

    GTM Strategy

    COPE is the premier platform for mental, emotional, spiritual, and physical health founded by JB Copeland.

  • GOER

    GTM Strategy

    Goer is the last-minute fitness and wellness booking marketplace founded by Blake Beltram and Ryan Clarke.

  • Monroe

    Operations

    Served as key operating partner. Recruited and developed the operating team, implemented daily systems and processes to improve execution, and hired and developed an operator to assume day-to-day leadership responsibilities. Worked across people, operations, strategy, and execution to help translate the company's vision into a scalable operating model. Founded by Albert Matheny and Devon Levesque.

  • The Walk-On Mentality

    Founder

    The Walk-On Mentality is an operator-led platform dedicated to developing people, building companies, and creating opportunities through coaching, advising, and investing. We exist to inspire people to bet on themselves, relentlessly pursue meaningful goals, and build lives and businesses that create lasting impact. No limits.