Backing and Building
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The Walk-On Mentality
Founder
The Walk-On Mentality is an operator-led platform dedicated to developing people, building companies, and creating opportunities through coaching, advising, and investing. We exist to inspire people to bet on themselves, relentlessly pursue meaningful goals, and build lives and businesses that create lasting impact. No limits.
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Noble Origins
Investor
Noble is a premium “nose-to-tail protein and wellness brand co-founded by Brett Ender and Harry Gray. It focuses on animal-based, ancestral nutrition to offer clean, bioavailable supplements without the fillers, whey, or bloating associated with typical dairy or plant-based proteins.
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Huron
Investor
Huron is a premium yet accessibly-priced men’s personal care and grooming brand. Co-founded by a former collegiate athlete dealing with skin issues and an Estée Lauder executive the brand specializes in high-performance, vegan, and cruelty-free products made without parabens, sulfates, or silicones.
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Orderly AI
Investor
Orderly AI is a private data company building the agentic infrastructure to autonomously run real estate closings — a Transaction AI copilot that will soon help handle the entire contract-to-close process for agents and brokerages across the U.S. The moat is the data: Orderly AI is capturing what will become the largest, most granular private dataset of hyperlocal real estate transaction data in the country.
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CRWN
Founder
CRWN is THE skincare brand for high-performing bald men. Our flagship product is a face + scalp wash for bald kings who perform at the highest level.
Took the brand from concept to launch, building the product, brand, e-commerce platform, and go-to-market strategy while acquiring initial and repeat customers organically.
Own Your CRWN.
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The Durable Rep
Co-Founder
The Durable Rep is a performance longevity system for medical device sales professionals. Combining education and coaching, we help reps improve strength, mobility, recovery, and overall durability so they can perform at their best, reduce injury risk, and build long, sustainable careers in the operating room.
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Walk-On Mentality Cleaning Co.
Founder
Launched a residential cleaning company from the ground up, developing systems, acquiring customers, and learning the fundamentals of building a service business.