THE WALK-ON MENTALITY

ELITE LEVEL PERFORMANCE COACHING FOR MEDICAL DEVICE SALES PROFESSIONALS

I help medical device sales professionals elevate their fitness, sharpen their mindset, and execute at peak performance in the most demanding sales environment.

LET'S GET STARTED

MEDICAL DEVICE SALES ISN’T A NORMAL CAREER — IT’S A HIGH PERFORMANCE ARENA.

I know the grind: early mornings in the OR, long days between hospitals, high-pressure cases, and quotas that reset every month. Most people don’t understand it — but I do. That’s why I built The Walk-On Mentality.

I walked on to a Division I football team with no guarantees and have since spent my career winning awards selling and leading medical device sales teams — all while training and competing in marathons, triathlons, and HYROX events. I’ve learned through this experience that the reps who consistently win aren’t just more skilled — they’re physically and mentally conditioned, disciplined, and resilient.

I believe high performers aren’t born — they’re built. And I believe medical device reps are elite professionals who rarely get coaching designed for their reality. That’s what I provide.

I combine elite fitness coaching, mindset training, and performance systems used by top athletes — tailored to reps. My programming fits OR mornings, long cases, travel days, and stressful quota cycles. I help my clients build strength, stamina, confidence, and resilience in ways that directly improve performance in the OR and the field.

I work with new reps looking to stand out, high performers chasing an edge, trauma reps navigating unpredictable schedules, and leaders who want to show up stronger for their teams. If you want to become sharper, stronger, and more consistent, I can help.

My promise is simple: I help reps have the energy for long cases, the mindset for high-pressure moments, and the discipline to hit any quota. The Walk-On Mentality isn’t just about fitness — it’s about becoming the kind of professional who wins in every arena of life.

My mission: To build stronger, healthier, more disciplined medical device professionals by elevating their fitness, sharpening their mindset, and transforming the way they show up in the OR and in life.

NO LIMITS.

What my clients are saying…

  • “Working with Jackson helped me reclaim my mental edge and sharpen my competitive mindset. I’m operating at a higher level physically and mentally — the discipline and intensity he brings are contagious and the results in my business and personal life speak for themselves.”

    James

  • “Before coaching, I was unfocused and stagnant. Jackson helped me develop mental clarity and structure. I went from wasting days to stacking weekly wins, feeling physically and mentally unstoppable, and making more money than I ever have.”

    Mike

  • “Jackson helped unlock next-level physical and mental energy. His coaching radically improved my daily performance and sharpened how I show up under pressure — both in the gym and in life. I look and fell better than I have in years.”

    Alex

  • “This was the most physically productive period of my life. Jackson’s systems helped me build consistency, mental toughness, and an unshakable daily rhythm that elevated every aspect of my performance in business and in my personal life.”

    Nash

  • “Jackson taught me how to thrive under pressure. I built a resilient mindset, pushed through physical barriers, and now perform with confidence and control — no matter the challenge.”

    Nick

  • “Jackson helped me create clarity and control. My physical fitness, focus, and mental discipline skyrocketed. Working with Jackson catalyzed my move into building the business I love. This work is the reason I now dominate my day — not just survive it.”

    Drake

  • “Jackson helped me build a bulletproof framework to attack physical and mental challenges head-on. Whether in my business or my training endeavors, the energy and mindset gains have directly fueled my progress across the board.”

    Austin

  • “Since working with Jackson, I’ve done more physically and mentally than I thought I was capable of. He pushed me when I needed it, and helped me build a mindset that doesn’t break.”

    Scott

  • “In just a few months, I lost 14 pounds, rebuilt my mindset, and unlocked a new level of mental and physical strength. Jackson gave me the tools to align my fitness, habits, and performance.”

    Noah

  • “Jackson’s coaching elevated every area of my performance. I leveled up my training, sharpened my mindset, and completed my first marathon with confidence. His process works.”

    Lawrence

  • “With Jackson’s guidance, I trained for and completed my first marathon. I also built the mental capacity to face big life transitions. If you're serious about pushing your limits, he’s the guy.”

    Christian

  • “Jackson helped me take control of my life and mind. I now train with purpose and clarity — physically and mentally. I feel powerful again, and I know where I’m going.”

    Madison, Nurse

  • “After tearing my ACL, Jackson was the one who helped me stay mentally strong and focused. His coaching gave me tools to stay in control during one of the toughest seasons of my life.”

    Hutch, Collegiate Athlete

  • “The biggest shift was training my mind. My stats exploded and my confidence did too. Jackson helped me master the mental side of competition — and that changed everything.”

    Cameron, Collegiate Athlete

  • “Jackson understands performance at the highest level. His coaching delivers real, practical tools that improve how you think, move, and lead — whether you're on a field or in a boardroom.”

    Tanner, Head Football Coach

  • “Jackson reignited our team’s energy and mental sharpness. He gave us tools to compete at a higher level — physically, mentally, and emotionally. The impact was immediate.”

    Stephen, Insurance Executive

After turning down football offers from small schools to pursue his dream of playing big-time Division I football Jackson walked on at SMU, earned a scholarship, became a 4-year letterman, 2-year starter, team captain, and was nominated for the Burlsworth Trophy — awarded to the nation’s top player who began as a walk-on.

Since hanging up the cleats, Jackson has excelled in his career in medical device sales and continues to explore his limits through competing in multiple marathons, triathlons, and HYROX competitions including The 2025 World Championship.

“The Walk-On Mentality” isn’t just about football or training— it’s a way of life.
It’s the belief that if you’re willing to put in the work, you can achieve anything — whether that’s changing your body, winning P-Club, running a marathon, walking onto a team, or developing the mindset necessary to perform when it counts.

No talent required. Just work.

No shortcuts. No limits.

Core Principles

  • "The Walk-On Mentality."

    There are no limits to what we can accomplish when we have faith, confidence, and work relentlessly to achieve our goals.

  • Eliminate Complacency.

    Do not settle. We must do everything in our power to be the best of the best in our craft.

  • Love The Process.

    Success doesn’t happen overnight. This is a marathon, not a sprint, and we are committed to showing up every day and trusting that the process will bring results.

Let’s Work.

Click the link below to schedule time.

Austin, TX

78756